Yesterday, I had the great opportunity to speak at City Share, a collaborative, virtual speaking series in Chattanooga. The series is hosted by two different organizations ( Chattanooga Neighborhood Enterprise and Glass House Collective ) that are striving to make Chattanooga a creative, connected and collaborative community. During my closing remarks at the event, I launched (live on my iPAD) Walk [Your City] via Kickstarter. W[YC] is our new initiative to scale Walk Raleigh and help make it accessible for more cities and citizens to create their own guerrilla wayfinding campaigns. Walk [Your City] is off to a great start!
We are really excited to partner with Fab.com for a second flash sale. The sale starts today at 11am and continues through 11am on Thursday. We are debuting 10 new grey city prints during this sale. Our other new partner, DENY Designs will be offering their Duvets with our SF, NYC and Paris maps on them as well!
Not a member of Fab.com?? Use the following link to sign up! http://fab.com/bms8vz
On January 18th, with the help of some friends, I installed 27 signs at 3 different intersections around downtown Raleigh. These signs are very basic, stating in plain text “how many minute walk it is to a local destination”. Accompanying the text is an arrow, QR code, color boarder and website. The signs have remained up for the last couple weeks without much fuss or interest… until today when the project was featured on the front page of The Atlantic Cities, an online civic-minded blog and publication that is part of The Atlantic’s online collection of sites. Thanks to a local Raleigh resident’s comments on a previous article about the signs, Atlantic Cities writer, Emily Badger featured the coined “Guerrilla Wayfinding” project as the main story today. Needless to say, the project has struck a nerve and emails/phone calls have been in abundance today. Check out the article below.
Whoa. A week ago I ventured up to NYC via Megabus (on the cheap) to check out NYIGF (New York International Gift Fair). The event was held at the Javits Center, which has to be one of the largest exhibition halls I have ever seen. The event spanned multiple floors and multiple city blocks, jam packed with booths selling any and all type of stuff/crap you could image. I journeyed up there to gather data about line sheets, pricing, packaging, promotion and presentation of products. The range in quality of both product and booth display was astounding, especially considering it cost thousands of dollars to showcase your brand at the event. The image below is a sampling of all the take-a-ways that the brands had to offer. My favorite booth had to be for Mighty Wallet. as I scored myself a new, recycle-able and tear-proof wallet on the cheap (free!), a true sign that marketing works. While up in NYC, I attempted a second guerilla wayfinding project titled Northisthatway.com that you follow the link to check out. We just submitted the project for the America Exhibit at the Venice Biennale, titled “Spontaneous Interventions”.
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We are now, finally, almost caught up…
2011 was a tremendously rich / mind-blowing / righteous start to CF-Inc. Between school and the business, I lived week to week, action item to action item… only having to move on to the next event, paper or project before the last was even complete. For this reason, I decided to take a step back and create a simple, visual recap of our 7 month journey in 2011.